By bringing a more feminine energy in businesses. I’m not talking about bodies, men and women, but more about the expression of personal masculine and feminine creative energy. Without understanding masculine and feminine energy, businesses can be very much out of balance.
“Relationship” is the biggest game on the planet and we are in rapport to everything that surrounds us. We have to build strong rapport with our internal and external customers by putting them in the middle of everything we do.
Businesses leaders must be more compassionate by better communication, caring, supporting and engaging with their employees.
They must be nurturing, valuing and guiding their customers through their journey in a creative and inspiring way at an emotional level, ultimately building a sustainable service culture.
Originally from France, I have lived in Jersey since 2000. I worked at the St Brelade’s Bay Hotel for six years, opened The Royal Yacht Hotel after its £30m refurbishment, and then moved to L’Horizon Hotel in 2007.
After going through a divorce and house moved, I had already made some big changes. So, I left my job at L’Horizon Hotel, and so began a new chapter of my life – it was the best thing I ever did! I capitalised on the experience gained in my 25 years hospitality career , and set up my own business in 2009 so I could be a successful woman in business but also be a present mum for my two children.
Why the Queen BEE?
At first it was a bit of a joke, and I used to say my Mystery Shoppers were my worker bees, and I was in the hive dealing with the results, as the queen bee. But, I love the analogy of the queen bee leader and her harmonious groups of co-ordinated, efficient and productive bees that I decided to brand myself as The Busy Queen Bee.
Bees have been revered by past generations, who saw in the life of the hive virtues that were worthy of importing into our own society. From the early scribbling’s of cave dwellers, through to the creation stories of the Egyptians and Greeks, to the coats of arms of the middle Ages adorned with the courageous bee, the bee has been a divine emissary of the sacred and profound.
In fact, through the millennial, bees at one time or another have come to symbolize power, health, immortality, wisdom, valor, eloquence, and plenty.
These ready associations were not lost on demagogues such as Napoléon, who, when crowned emperor in 1804, dispensed with the traditional imperial garb in favor of a bee-studded coronation robe. However, his vision of the hive—and for his reign—was not one of community and democracy. Napoléon was seizing the grandeur of the bee for his own ends, and slyly legitimizing the occasion of his crowning—as in the hive, that there would be a monarch over all.
I am amazed by The hive’s behavior, it is like a miniature but incredibly successful business; they are an inspirational, ever-present reminder of the natural possibilities of organizational excellence and the Queen Bee raises the standards, promoting a positive culture with a strong leadership. This is the reason why I am using this analogy throughout our organisation and this is the reason why you will see our little Worker Bee buzzing around this website.
A more feminine energy in businesses
The queen bee is the center of her community without her the hive wouldn’t exist and what I bring to businesses is refocusing on what make a business exists, the internal and external customers.
Feminine energy is that contains the quality of intuition, compassion, emotion, creativity, empathy, collaboration, spirituality, holistic thought, curves and swirls and right brain thinking. Where as the Masculine energy is that possesses the quality of analytic and rational thinking, competition, determination, linear thinking, logical thought, action, straight lines and angles and left brain thinking.
Everyone has both a masculine and a feminine side. The masculine/feminine or yin/yang balance is extremely important. If the masculine side is much stronger than the feminine side, you tend to be pushy and take unfair advantage of people. On the other hand, if the feminine side is much stronger than the masculine side, you tend to let others take advantage of you, and you become a doormat for people.
In business, I want empower owners/leaders to do business with a more feminine energy, by caring, supporting, nurturing first, for their employees and for their customers.
Building strong rapport with all stakeholders and being authentic will naturally lead to increase in sales. They will thrive in their own hive by guiding their employees through the journey just like the queen bee guides the hive in a more feminine intuitive, creative and inspiring way at an emotional level.
It is time to recognize that it is good for people to give and help each other, it is time to recognize that at this moment in our evolution, most people are here to learn to develop the feminine side, because that is what will give us balance.
What else do I do?
I am a board member of the Mystery Shopper Providers Association (MSPA) and a member of The Institute of Customer Service, and on the committee of the States of Jersey Complaints Panel and our local charity Jersey Women’s refuge.
I was presented with the Director of the Year Award in 2014, for a Small Business, by The Institute of Directors, Jersey Branch. And was also a finalist in the Small and Medium Sized Enterprise of the Year Award, at the Jersey Business Award for Enterprise in 2014. I have a Certificate in Professional Marketing, Level 4, with the Chartered Institute of Marketing. And this year have been shortlisted for the Forward Ladies, Women in Business Awards 2016, in the Retail Category, very exciting and waiting for the ceremony this September.
I also now offer a Franchise opportunity, and giving the tools to others to become Director of their own Hive and join The Busy Queen Bee community. The first Franchise will be launched in Guernsey and will be run by Mark Smith, The Busy Guernsey Bee.